About „neustar“ (www.neustar.biz) and the Dot Tel domain
About Neustar:
Neustar is positioned to be a premier neutral third-party provider of managed services that enable secure, reliable communication across networks, applications and enterprises – and a global leading provider of Internet Protocol (IP) solutions that connect people and technologies.
About Neustars domain name registry services:
Neustar provides the necessary operational support of registrar partners.
Neustar operates Domain name registries, such as .biz, .us, .cn, .travel and .tel.
Last but not least, Neustars endeavours are to help customers stand out, when they manage their online presences.
Neustar claims to provide robust technologies that firms demand in today’s competitive corporate environment, while providing a particularly valuable alternative for small and medium-size businesses. In other words: Providing .biz, .us, and .tel for small and medium-size businesses.
(Which might be, why Telnic, respectively Justin Hayward, only told the large companies to register a Dot Tel domain, to secure their brand, and do nothing else with it (not even populate it...).
However, according to Neustar and Telnic, large businesse where never meant to use a Dot Tel domain, but just to have one, with a sole function, to secure the companies brand name.
Already a while ago, Neustar started to serve the global .biz community by delivering International Domain Names (IDNs) in 15 language character sets, including Chinese, German, Japanese, Korean, Spanish, Swedish, Polish, Finnish, Hungarian, Latvian, Lithuanian, Portuguese, Danish, Icelandic, and Norwegian.
(And offers the same service for the Dot Tel domain, since a few weeks.)
.us is gaining in popularity as a social media domain name, thereby heightening its appeal and relevance, especially for younger users, groups and associations. Many businesses and organizations have purchased .biz or .us domain names either as their primary domain, or as a brand protection measure.
Some businesses have purchased .tel domain names either as their primary domain, or as a brand protection measure (and in many cases, only because this was recommended by the .tel registry).
A number of high-profile foreign companies doing business in this country have begun promoting their .us extension as their primary website for the American market, which gives them a “local” presence in the United States. For example „Air France“ with „www.airfrance.us“, which gets a lot of traffic...
Neustar works with you to make your business a success through marketing programs that have been carefully designed to build awareness and preference for the .biz and .us domains.
So maybe the .tel domain will follow...?
The customers of Neustar trust them, because they know we live up to our promises while providing outstanding technical, security, marketing, and policy support. On the other hand, we can not say the same about the .tel registry (Telnic): Often, they hadn't lived up to their promises for offering new features to be available and fully functionable, within the time frame they had set. But they where however fully bodied announced, in the press releases. Quite disappointing, I would say. Even worse, when the .tel registry surpresses all complaints about failures to come up in time with promised new features, options and services, etc.
Neustar operates the authoritative registries of Internet domain names for the .biz, .us, .tel and .travel top-level domains. They also provide international registry gateways for China’s .cn and Taiwan’s .tw country-code top-level domains. All Internet communications routing to any of these domains must query a copy of their directory to ensure that the communication is routed to the appropriate destination.
Further thoughts:
.tel probably won't get more popular than .us or .biz, it is in the hands of the same technical service provider: Neustar.
Neustars endeavours are to provide a smooth and good technical functionality for the dot Tel domain (.tel).
However, Telnic, the registry, who tries to improve the domain, only makes things worse, by taking the wrong steps, or taking too long to achieve something newly announced. And then again, if thing don't work, like they are supposed to work, users get frustrated. Which has all in all a negative impact on the Dot Tel domain and image.
Telnic is practicing false economy, by saving on professional staff, and letting quasi allrounders do all the tasks (programming, forum moderating, customer relations, etc.).
So, it is quite a mess on the Telnic side, but Neustar services enable a certain quality standart and stability.
Mittwoch, 23. Juni 2010
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